Posts Tagged ‘Pictage’

It actually frightens me how many times I hear of “pro” photographers who are charging customers for their services, but don’t even know how to shoot in manual or understand the “triangle” that makes up exposure.  So, when I came across this article from a fellow Pictage PUG Leader in Long Beach, California, I thought I would share it.  I remember Jon Woodbury being the fabulous photographer who enlightened me about the exposure triangle when I was interning for him, and so I would like to pass this information on.  Practice, practice, practice and make darn sure you know the technical side of photography as well as the artistic side!

Article by Christine Lee Smith

Photography is one of those weird arts, like music, that requires both creative talent and the ability to understand some math (ugh!). Don’t be discouraged just yet, because if this dyslexic can figure out how to shoot in manual, I know you can do it, too.

We ought to learn to shoot in manual and control the camera’s settings, because we can discern things like the difference between backlit scenes, a run away toddler, and a race car but the camera (or Program Mode) cannot.

Since our goal is a creatively composed photograph with appropriate exposure, there are three primary settings we must master. We’ll cover additional settings at another time. What follows is a quick start guide to demystify the complex settings of shooting in manual.

Let’s think of exposure like this triangle.

The big three are: shutter, aperture and ISO.

Good exposure is generally defined as maintaining details in both the highlight and shadow areas of the photograph. It’s achieved by learning to manipulate each element based on your subject and surroundings.

Let’s take a brief look at each element.

Shutter – controls “how long” light is allowed in your sensor. Shutter speed is determined based on two things: 1) how much movement you want to be visible in the photograph, and 2) how much available light is present.

Aperture – controls “how much” light is allowed in to reach your camera’s sensor. It is determined by, again 1) how much available light you have, and 2) how much of your photograph you want in focus and sharp.

ISO – controls how sensitive your sensor is to all this light coming in. You can loosely relate it to your eyes when putting on, or taking off, sunglasses.

I am extremely honored to announce I will be the new co-host with Adilfa Ford for Utah’s Pictage User Group Meetings! I absolutely love Pictage and am so thrilled to be collaborating with such a great company.

I am very open to suggestions and I would love to hear from you. Don’t hesitate to call or email me with questions or ideas for our PUGS!

For our August PUG, we will be meeting at Pictureline (305 West 700 South in SLC) on Wednesday, August 25th from 4:00-5:00 p.m. Leslie Nielsen is going to be teaching a class all about lenses.

Lens Class Outline:

The only thing between your subject and your sensor is your lens, it affects the “look” of your picture more than any other accessory. In this class we will unravel the mystery of camera lenses so you will be able to select and use them more effectively.

We will specifically discuss:

The language of lenses – What do all the numbers mean.

Lens selection – which lens to use for the look you want.

Primes vs Zooms – building a lens kit.

This class is limited to 25 people, so please RSVP!


Do you use ShootQ and love it? Do you use Pictage and love it? Well…I am SOOOO thrilled to spread the word that Pictage has recently acquired ShootQ! If you have any questions on why I love either one of these services please feel free to ask! Cheers!

This is a letter from Pictage CEO Jim Collins

This month I’m writing for a special reason. After many weeks of planning and conversation, Pictage has acquired ShootQ. This is exciting news for us and I’m sure it will be for you as well. The reason for the acquisition is pretty straight forward—Pictage’s mission is to become a one-stop shop for Photographers seeking help in their professional pursuit. Up to this point, our products and services—with some minor exceptions—only provided solutions for post-shoot activities. ShootQ on the other hand has solutions that are almost entirely pre-shoot in nature. The overlay of the two companies from a product perspective is a no brainer. But that’s not the reason we did this deal.

The main reason is that when we met with Andrew, Rachel, and Jonathan, the managing triumvirate of ShootQ, we were very impressed with their vision and passion in serving their photographer customers. Early on, Rachel described this as a Co-Op and that’s pretty much the way we see it as well. Adding their experience as successful photographers, along with the product they’ve created to the quilted fabric of Pictage, gives us a better sense of the customers we serve. That they are pretty fearless about voicing their own opinions about things we can do better only sweetens the deal.

I’ve often told people that I did not come to Pictage to do a small thing. I’m here to do a big thing. My vision is to create a solution and service set that makes it difficult for professionals NOT to use us. If we can give you the level of flexibility you seek and combine that with rock solid reliability in every facet of our business, and give you an array of community and educational offerings that allows you to broaden your vision and your business, I think we can do that. That’s what we’re going to do. This is a big step.

If you are interested in more details, please visit the Q&A on the Pictage forums.

I look forward to seeing you on the road.

Until then, Onward!


Jim Collins
Pictage, Inc.

Tip of the Week-By Me!!!

June 30, 2010

This tip of the week is by me; and the cool part is that it was also shared on Pictage’s Blog today. Enjoy! In my next blog post I will share with you why I absolutely love Pictage. So go ahead and enjoy reading my article here!